Joe: American slang for coffee, or the average guy.
The independent watch blog intending to give you the extra reading experience. Joe & Watches was founded during the summer of 2020 out of frustration with the “all-is-awesome”, shallow and pretentious contemporary watch journalism. The primary content for the first three quarters of a year was various, in-depth watch reviews. In 2021, the focus shifts to broader watch-related content and a higher publishing frequency: every Sunday, 08:00 CET.
As off May 2021, Andreas (@typebflieger) is joining ranks as a Writer and Co-editor.
Leonard – Founder & Editor
Having been fascinated by watches since being a kid, my interest was expanded after starting to look for a second watch to complement my everyday watch in 2019. A world I’ve wisely kept away from opened up and suddenly I started investing time and money into watches. Not being a collector per se, nor having watches as a main hobby, it still became an outlet for creativity but also to consume art.
I started the blog after wanting to publish reviews that are more satisfying to read than the general, shallow stuff out there. There are so many aspects when it comes to the art of watches and how that can be consumed without having to pay a king’s ransom. In fact, a lot of it is already available for free on the web and other social media platforms.
In December 2020, I started drafting a book “Joe & Watches – The Book” which I plan to release this summer. It will be a book for anybody with an interest in watches, regardless of if you know little or have decades of experience.
My personal interest is in watches that not necessarily appeal to the greater public. I own a handful of Sinn watches; mainly because I love the watches but I also love the fact that Sinn is an independent watch brand. Not a big fan of chronographs or dressy watches, most of my watches fall into the “tool watch” category.
Asim – Writer
The seed. My dad and maternal grandad always had cool watches. As a kid I would just stare at them whilst they talked to others.
The growth. Then at university, I managed to get a job a nice jeweller selling various watch brands. I started during the busy Christmas period and one evening during my first days at work, a customer wanted to see the IWC 3714 white dial blue numerals. Nobody was around to serve this watch, so my manager looked over at me and nodded.
The customer asked what these pushers were for. Yikes, I had no clue. I was so embarrassed. Needless to say, he left to come back another day. After all, you want to buy a watch from someone who knows a little about the watch, right?
I took IWC’s catalogue home and read it back to front. What a great book, I must say. I was hooked! Not only did I fall in love with IWC and its story, but this really started my journey into horology.
The blossom. Fast forward to today, after countless watches in and out of my collection, I can comfortably say that the “tool watch” type watch is my style of timekeeper. Sinn therefore is high on the list, as well as IWC of old and any other brand that makes watches to be thoroughly worn on a daily basis
Contact: joe [at] joeandwatches.com